GTA 6 Record / Brands and Manufacturers
eCola
- First shown in
- Trailer 1 (2023-12-05)
- Source strength
- Major press
- Type
- soft drink
- Checked
- 2026-01-01
eCola is the Grand Theft Auto series' other major fictional soda brand, and it has been the in universe rival to Sprunk since Grand Theft Auto: Vice City in 2002. The pairing mirrors the real Coca-Cola and Pepsi rivalry, down to the red branding and the fight for shelf space. Press coverage of the Grand Theft Auto VI trailers places eCola on signage and vending machines around Vice City, next to Sprunk as usual. That is press identification of background art, not a Rockstar statement, so we file it as press reported. Expect it on machines, billboards and shop fronts. Do not expect a mission, a shop or anything you can interact with, because none has been shown.
Key facts
- Long-running Grand Theft Auto soft-drink brand
- rival to Sprunk since 2002
- pairing mirrors the real Coca-Cola vs Pepsi rivalry
- confirmed present in Grand Theft Auto VI trailer signage.
Real world basis
Pepsi
Where this comes from
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